Project Details
- Areas of Work
- Graphic Design
- Content Strategy
- COMMUNICATION
- Roles
- Branding
- UI
- SOCIAL MEDIA
- Stationery & collateral
About
Venture Way is a global, holistic virtual ecosystem for startups that evolved from Alphabay, an entity that invested in and incubated idea stage companies based in Kerala, India. Taking into account the new positioning of the company, we wanted the company brand to reflect the vibrancy and dynamism of the global startup ecosystem.
The Logo
We kept the logo simple yet bold. Using the 'W', we illustrated the highs and lows of a startup's journey. The minimal use of colour - orange on a muted grey background - is a reflection of Venture Way's inclusive and open nature as a platform that gives other players their due significance.
Typography
Color Palette
Stationery & Collateral
Social Media
The Space
Facebook
Instagram
Linkedin