Project Details
  • Areas of Work
  • Graphic Design
  • Content Strategy
  • COMMUNICATION
  • Roles
  • Branding
  • UI
  • Packaging Design
  • Stationery & collateral
About

The Hope Market is a farm-to-table brand for farm fresh produce that is ‘beyond organic’. A brand that is rooted in the belief that from Nature, one receives more than he seeks with little to no interference. The brand name symbolises the hope it offers to customers seeking clean, fresh produce. The hope it brings to farmers through natural agriculture - an extremely low-cost and sustainable farming method, and the hope it offers mankind as it completely moulds with the local biodiversity paving way to a green, sustainable future.

In the logo, we used a sky-blue background and a sketch of an all-encompassing, self-sufficient farm to represent The Hope Market's philosophy. Against the subtle background, the colors of the farm's produce stand out, creating a unique sense of place.